Valentine's/Single Awareness Day

The media puts so much into what many people consider a hallmark holiday. Every where you go, all you see are the colors red, pink and white. There is no way of avoiding it. The flowers, the chocolates, the candies, why is it all necessary? Shouldn't love be displayed everyday of the week and not only on February 14th? It is not that I dislike this specific "holiday" it is just the fact that the media encourages it so much that makes me want to avoid it all together.